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About Datapex BI

Understand the problem
before choosing the technology.

Datapex BI is a Business Intelligence company. It starts with processes, rules and decisions to build solutions that the business can understand and use.

Founder

Marcus Vinicius
Moreira da Rocha.

The experience
that gave rise to Datapex.

Throughout his career, Marcus has worked across operations, management, systems and data — understanding processes, business rules, indicators and the problems that arise when information is fragmented or does not keep up with the company's questions.

That experience shaped the way of working that guides Datapex today: before deciding on a dashboard, automation or technology, you need to understand the problem, structure the business logic and only then build the solution.

The result is an approach that connects business context, data and technology to create solutions that people can actually use, explore and evolve.

Understand the problem before choosing the technology.

How we work

The problem
guides every step.

  1. Understand

    Understand the problem, users, decisions and constraints.

  2. Structure

    Define data, rules, indicators and responsibilities.

  3. Build

    Choose the technology and build the right solution.

  4. Enable autonomy

    Prepare for use, exploration and administration within scope.

  5. Evolve

    Observe usage and assess improvements based on real needs.

Identity

A structure formed
by the relationship between its parts.

Datapex BI Articulação symbol

Articulação represents two distinct parts forming a single structure — an expression of connection, structure, governance and Guided Autonomy.

In the name, DATA represents information as the raw material; APEX is associated with evolution and excellence; BI stands for Business Intelligence.

Let's talk

What context would you like to understand better?

Tell us what needs to improve and how your operation works today.

Talk to Datapex